San Miguel’s Pricing Strategy, Asda’s Bold Format, Pringles’ Gamer Win, and the Great Promo Reset
Update: 2025-05-14
Description
This week’s FMCG Weekly explores three pivotal stories. San Miguel’s UK retail prices soar after a production handover to AB InBev, driven by new duties and packaging taxes. Asda launches a standalone George store in Leeds, aiming to revamp non-food retail with expanded fashion and home ranges. Meanwhile, Pringles pioneers cultural marketing by embedding its brand within the gaming community, leveraging long-term credibility over short-term stunts. And finally the first part of our 3-part series on resetting promotion planning. Enjoy this episode and get ready for the 2026 planning season!
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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