From Pricing Pivots to Snack Diplomacy: Kellanova, Hershey and Mondelez
Description
This week, FMCG Weekly explores Kellanova’s strategic pivot back to traditional pricing and promotions as volume growth returns, highlighting the company’s focus on flexible price-pack architecture and consumer-aligned activation. We analyze Europe’s renewed food inflation, driven by global volatility, labour cost hikes, climate impacts, and regulatory transitions. Finally, we go behind the scenes of Hershey and Mondelez’s secretive, technically challenging Reese’s-Oreo collaboration — a two-year project balancing brand integrity, ingredient complexities, and fan expectations. In 2025’s high-cost, cautious-consumer market, the ability to innovate while preserving brand equity and commercial discipline remains the ultimate competitive advantage.
Read the related blog post on promotion subsidisation and how to avoid it on www.accuris.com.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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