Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• How B2B marketing is not broken — it was built this way
• The false enemies B2B marketers create and what the real one has always been
• How B2B SaaS defied business fundamentals, and how things look in the current economic climate
• The impact of Venture Capital funding and business valuations on B2B marketing
• The key to developing effective marketing and copy: making yourself a local
• The important distinction between capturing and earning attention
• Why ‘growth at all costs’ never worked, the consequences were just delayed
• The state of content on LinkedIn and Victoria’s strategy for how to win
• Why creativity might be the most valuable skill in technical fields, and vice-versa
• Why personal branding is overrated

Resources:

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2

In Defense of Corporate Jargon

The Irreconcilable Differences Between B2B and B2C Marketing

"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning

Connect with Victoria:

LinkedIn

Blog - In the Gray

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

LinkedIn