The Myth of Attribution with Kaylee Edmondson
Update: 2022-06-13
Description
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
Connect with Kaylee:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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