Zoё Hartsfield got her start in SaaS sales 3 years ago as an SDR and pivoted into B2B marketing. She is currently the head of Community over at Spekit. In her spare time, Zoё consults with other B2B companies on personal brand, social selling, and community initiatives. She is passionate about helping others in the SaaS community and is an advocate for mental health. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• Why it’s important to normalize talking about money


• How not talking about money has held individuals down from earning what they’re worth


• Steps you can take today to ensure you are being fairly compensated for your work


• How our culture of not talking about money has only served companies, not employees


• The tools you should use for salary research


• How to measure the impact of community marketing


• Why it’s critical to translate customer language into marketing content


• The importance of qualitative data to provide context that quantitative data can’t show


• How finding why people stay is just as important as finding why people buy

Connect with Zoё: 

LinkedIn

Twitter

Tiktok

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

LinkedIn