Victoria Sakal leads the development and delivery of The Vault by Refine Labs. As the world's first intellectual capital warehouse, The Vault gives members exclusive access to industry-leading research, data, insights, and validated strategies for manufacturing revenue. With a background in marketing, brand strategy, and commercial strategy, Victoria leads growth strategy, covering product, GTM, and product marketing for The Vault in preparation for commercial launch later this year. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• The levels of customer awareness and why they’re important


• How to leverage data to create hypotheses to test in the market


• Getting into the minds of your customers


• The value The Vault will bring to Refine Labs


• Victoria’s approach to applying research and measurement to optimize marketing


• What is working in real-time across dozens of SaaS clients


• The key metrics that indicate the impact of your brand

Resources:

Victoria's list of resources

The Marketing Book Podcast

Connect with Victoria: 

LinkedIn

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

LinkedIn