Building in Public with Evan Patterson
Update: 2022-05-02
Description
Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- What it means to build in public as a startup
- Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
- The parallels between personal branding and marketing a startup company
- Making social selling easier, more fun, and more approachable.
- Refining your tone and messaging through experience, realtime feedback, and conversations with customers
- Creating a startup culture that is collaborative and fosters active listening
Resources:
Violating Community Guidelines: Brand Content
Violating Community Guidelines: LinkedIn Influencers
The Bald and the Beautiful Podcast
Connect with Evan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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