Eric Stockton is the Vice President of Demand Generation at SharpSpring from Constant Contact. He is an executive with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. At Constant Contact, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• How to modernize a legacy B2B marketing motion


• The value of amplifying content to prospects in the channels they’re already using


• How to create new marketing motions that align with how prospects want to buy


• Why you should set effective expectations with leadership — and how to do it


• How to ensure marketing is seen as a revenue engine


• The power of a test and learn approach

Resources:

Don’t Make Me Think by Steve Krug

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