Sat down with Bert Sorin, President of Sorinex and an absolute legend in the world of strength. We got into the roots of weight equipment history, what shaped the Sorinex brand, and how the Scottish Highland Games influenced his mindset.

We also tackled the current state of the strength industry—where it’s thriving, where it’s slipping, and what real development looks like.

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Bert Sorin:

Instagram - @bertsorin

Sorinex Website:

www.sorinex.com

Manny Silveira:

Instagram -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries:

mannysilveira@primitiveathletix.com

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠www.primitiveathletix.com