DiscoverAgency IconsBox CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Update: 2021-12-02
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Episode Outline

[01:26 ] Chris’s background

[03:23 ] Thinking through customer journey

[05:19 ] Chris’s tactical tool chest

[07:35 ] What’s happening to events?

[12:32 ] Shifting to sales-assist and PLG

[15:56 ] Chris’s influential people

[18:45 ] How does Chris keep his head clear?


Connect with Chris

LinkedIn

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

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Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

Eli Rubel