Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Update: 2021-12-02
Description
Episode Outline
[01:26 ] Chris’s background
[03:23 ] Thinking through customer journey
[05:19 ] Chris’s tactical tool chest
[07:35 ] What’s happening to events?
[12:32 ] Shifting to sales-assist and PLG
[15:56 ] Chris’s influential people
[18:45 ] How does Chris keep his head clear?
Connect with Chris
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
Comments
In Channel























