Kevin Marasco, CMO of Zenefits on the applications and automation of PLG
Update: 2022-03-02
Description
In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.
Episode Outline
[01:39 ] The Zenefits journey
[05:19 ] The opportunity for a PLG motion
[09:29 ] Demand gen practices
[11:57 ] The shift to organic
[15:21 ] Experimentation
[16:46 ] What Kevin does to stay fresh
[20:12 ] Kevin’s motivational people
Connect with Kevin
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