DiscoverAgency IconsKevin Marasco, CMO of Zenefits on the applications and automation of PLG
Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

Update: 2022-03-02
Share

Description

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.


Episode Outline

[01:39 ] The Zenefits journey

[05:19 ] The opportunity for a PLG motion

[09:29 ] Demand gen practices

[11:57 ] The shift to organic

[15:21 ] Experimentation

[16:46 ] What Kevin does to stay fresh

[20:12 ] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

Eli Rubel