DiscoverAgency IconsSam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing
Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Update: 2021-04-27
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Episode Outline

[01:50 ] Product marketing

[04:33 ] Avoiding the product marketing pitfall

[10:10 ] The quality of product marketing for trial-led sales assist companies

[13:27 ] Sam’s advice for young companies

[16:32 ] How does Sam maintain a life balance?

[20:09 ] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


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Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Eli Rubel