DiscoverAgency IconsRandy Frisch, CMO at Uberflip on how and when to think about category creation
Randy Frisch, CMO at Uberflip on how and when to think about category creation

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Update: 2021-05-04
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Episode Outline

[01:26 ] Getting into category creation

[02:50 ] The Uberflip timeline

[05:22 ] Content marketing in 2012

[10:10 ] Other category names in the running

[13:23 ] The early list of must-have next steps

[16:26 ] The Uberflip Experience

[20:28 ] Looking to the future

[24:19 ] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

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Randy Frisch, CMO at Uberflip on how and when to think about category creation

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Eli Rubel