Randy Frisch, CMO at Uberflip on how and when to think about category creation
Update: 2021-05-04
Description
Episode Outline
[01:26 ] Getting into category creation
[02:50 ] The Uberflip timeline
[05:22 ] Content marketing in 2012
[10:10 ] Other category names in the running
[13:23 ] The early list of must-have next steps
[16:26 ] The Uberflip Experience
[20:28 ] Looking to the future
[24:19 ] Inspiring people
Randy’s Inspirations
Peter Cresha
Mark McCloud
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