DiscoverAgency IconsRashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing
Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

Update: 2022-02-16
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Description

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.


Episode Outline

[00:36 ] B Capital Group

[03:01 ] Surprises in the last 12 months

[06:09 ] New low metrics

[11:12 ] Traditional enterprises trying to be a PLG

[13:02 ] Transitioning from traditional sales to sales-assist

[16:48 ] What keeps Rashmi energized, interested, and engaged?


Connect with Rashmi

LinkedIn

Twitter

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

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Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

Eli Rubel