In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+).

What You’ll Learn

• The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients


• Practical steps to balance passion and profit (pricing, offers, boundaries)


• Burnout prevention: systems, routines, and energy management that actually work


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  Getting started (or restarted) with your personal brand—without feeling fake or forced

  
  

Guest Resources

• Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel


• Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar


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  Instagram (Tahnee): @tahneeunlimited

  
  

Ideal For

Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames


• Threads: @michellelthames


• LinkedIn: Michelle L Thames


• YouTube: Michelle L Thames


• Podcast: Social Media Decoded

feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,