DiscoverSocial Media DecodedWhy I’m Pivoting My Business in Real Time (And What I’m Building Now)
Why I’m Pivoting My Business in Real Time (And What I’m Building Now)

Why I’m Pivoting My Business in Real Time (And What I’m Building Now)

Update: 2025-08-06
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In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.

She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.

Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.

Topics Covered:

  • Why I’m pivoting out of agency life
  • Building a lean, impactful media company
  • What I’m keeping vs letting go
  • How I’m integrating coaching, community, retreats, and strategy
  • Building a personal brand media company for visibility & legacy
  • What this means for YOU (and how we can work together)

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Why I’m Pivoting My Business in Real Time (And What I’m Building Now)

Why I’m Pivoting My Business in Real Time (And What I’m Building Now)

Michelle Thames