Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded, host Michelle Thames sits down with Katrina Owens, founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities.

Katrina shares how one speaking gig completely transformed her career, why building a “blue ocean” personal brand is your ticket to standing out, and exactly how PR can fuel your social media growth. You’ll discover practical, beginner-friendly PR strategies you can start using today to get featured in podcasts, publications, and stages—without waiting for a massive following.

Whether you’re a coach, service provider, or online entrepreneur, this episode will teach you how to pitch yourself with confidence, leverage your wins for more visibility, and build a brand that feels famous for the right reasons.

What You’ll Learn in This Episode:

• Why PR is a secret growth weapon for personal brands


• The key elements of a “blue ocean” brand


• How PR and social media work together for maximum reach


• 3 steps to become press-ready today


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  Ways to repurpose and leverage PR wins for long-term growth

  
  

Connect with Katrina Owens:

• Website: https://www.knockoutdirective.com


• Instagram: https://www.instagram.com/knockoutdirective/


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  Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge

  
  

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames


• Threads: @michellelthames


• LinkedIn: Michelle L Thames


• YouTube: Michelle L Thames


• Podcast: Social Media Decoded

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