Build community like a boss with Helen Morrison, CMO @ Frownies
Description
Don't let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie's Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience's shared goal – not just to sell product.
Can't-miss moments for this episode include: how brands can win the trust of their target, key do's and don'ts for building a community on social, and how your brand can sustain success for over a century.
What you'll learn in this episode:
-
How to scale a smaller business and remain authentic
-
Ways to show your audience you truly care about them on social
-
Steps to building a community on social
-
How Frownies is targeting the increasing number of men investing in skincare
-
The moment Frownies went viral and what happened
-
The secret to keeping a brand relevant for over 100 years
-
How CMOs can make a big impact with a smaller marketing budget
-
The perks and oddities of working with family
Resources:
-
Learn more about Frownies on their website
-
Join the Frownies community on Instagram
-
See Frownies on TikTok
-
Connect with Helen on LinkedIn
-
Message her on her personal Instagram
-
See Helen's latest beauty obsession: Anastasia's facial massage methods on Instagram
United States
