Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny
Description
Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny
Damaune Journey's leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he's proving that advertising is bigger than driving sales.
In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny's internal litmus test used to judge their work, and the agency's unique process for democratizing culture-shifting campaigns.
What you'll learn in this episode:
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The power of Purpose x Perspective x Persistence
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Damaune's charge for advertisers to consider representation
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Why agencies should seek perspectives from every department
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72andSunny's "Murph Meter" and what it means for their work
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Why it's crucial to think beyond the traditional TV spot
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Why AI won't replace your job, people who know how to use it will
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The most star-studded names at Cannes Sport Beach
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Damaune's career moments that his daughter is most proud of
Resources:
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Learn more about 72andSunny on their website
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Watch 72andSunny's "Run With It" campaign
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Watch 72andSunny's "Born To Play" campaign
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See more on Tinder's "Swipe Night" campaign
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Connect with Damaune on LinkedIn
United States
