How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting
Description
Dan Jeffries shares how agency and client relationships can get off track and how to get the chemistry back.
Dan Jeffries is a seasoned consultant who has worked with some of the most recognizable brands in the world, including Samsung, PetSmart, Capital One, Sonic, and AutoZone. His consulting firm doesn't stop at matching CMOs with agencies, he offers a comprehensive agency management program to maintain top-notch performance throughout the client-agency relationship.
Must-hear moments from this episode include: How CMOs can repair broken client-agency relationships, why the pitch will never fully be ditched, and how to end a client-agency relationship with grace.
What you'll learn in this episode:
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How CMOs can repair a broken client-agency relationship
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The number one reason why clients and agencies butt heads
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Why agencies should never rewrite their own brief
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The difference between agency compensation models
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Dan's POV on the ditch the pitch movement
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How clients can be better clients
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How an agency can end a client relationship with grace
Resources:
United States
