Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop
Description
Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa.
Stop & Shop's Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa's experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.
Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.
What you will learn in this episode with Lisa:
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Brands that are bold and first to market make it
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Why it's important to be purpose-led
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How a brand can get on a major grocer's shelf
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How innovative technology can improve customer experience
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What a review is like from a CMO's perspective
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Why one of the most important audiences for a brand is its employees
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What brand loyalty looks like and how to build it
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The impact of a viral TikTok on a business
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How to live your brand purpose
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How a CMO evaluates strategy
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The benefits of an in-house content studio
Resources:
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Watch the viral Stop & Shop TikTok
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Connect with Lisa on LinkedIn
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Learn more about Stop and Shop
United States
