The Gen Z ad industry playbook with Geno Schellenberger, Co-founder @ Breaking and Entering Media
Description
Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook
Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know.
In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance.
What you'll learn in this episode:
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How Breaking and Entering Media started
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The best way to stand out as a Gen Zer in an AI-fueled world
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An outdated adland mindset that should retire
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The most surprising thing Geno has learned about the ad industry
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How theater and improv can boost presentation skills
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What agencies get wrong with their positioning
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What CMOs still get wrong about Gen Z
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The brand campaign that first made Geno say, "I want in."
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The most overused breakthrough tactic right now
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What it really means to be authentic, and why it's non-negotiable
Resources:
United States
