The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual
Description
Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to "team-lance" for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients.
Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality.
What you'll learn in this episode:
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Why improv is the secret ingredient for an effective brief
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Why the presentation is just as important as the brief
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When it's appropriate to break the template
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When to sprint and when to walk for a strategic process
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What defines "good strategy"
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Advice for aspiring women agency owners
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How an American Idol audition made Christine a better leader
Resources:
United States
