Building Communities That Sell: GUURU's Curation Method
Update: 2025-09-05
Description
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while providing shoppers with expert guidance from certified brand enthusiasts. Through curated conversations and AI-powered content extraction, GUURU is positioning itself as the solution to brands' biggest challenge in the AI search era: maintaining visibility and authentic human connection in an increasingly automated world.
Topics Discussed:
- Building peer-to-peer advice platforms that scale across cultures
- Creating curated brand communities without losing authenticity
- Pivoting from broad customer service to focused pre-sales advice
- Leveraging AI to route conversations and extract valuable content
- Positioning brands for visibility in AI search results
- Managing investor relationships while maintaining founder vision
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