In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology company in the US. Musely transformed from a failed marketplace of 900 skincare products into a prescription wellness company serving over one million patients. When Jack discovered that over-the-counter skincare products are legally required to be ineffective (anything that actually works is classified as a drug), he pivoted to create custom compounded prescription medications. Through authentic patient testimonials and community-driven marketing, Musely built trust in a skeptical market by proving results rather than making promises.

• Pivoting from a marketplace model to prescription telehealth after discovering regulatory constraints

• Building trust through authentic patient results rather than influencer marketing

• Creating community-driven support through patient forums and shared experiences

• Developing custom compounded medications for conditions not covered by insurance

• Scaling authentic testimonials across traditional and digital marketing channels

• Competing against established beauty brands through efficacy rather than aspiration