In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating curated discovery experiences for consumers. Through partnerships with prestigious destinations like Stockholm's NK department store and innovative concepts like their "Dry Bar" non-alcoholic spirits program, Le Magasin is redefining retail as experiential marketing rather than mere transaction.

• Building a co-retail platform that serves as marketing infrastructure for brands

• Creating turnkey physical retail solutions for direct-to-consumer brands

• Developing experiential retail concepts that drive community engagement

• Navigating cultural differences in consumer expectations across European and US markets

• Scaling curated retail experiences while maintaining brand selectivity

• Leveraging high-profile retail partnerships for mutual value creation

• Building omnichannel strategies that connect physical and digital experiences