In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that's reimagining how consumers research, save, and purchase products online. Basket transforms the fragmented shopping experience by creating a universal wish list that evolves into an intelligent shopping companion. Starting as a smart wish listing tool in the UK, Basket has grown into a comprehensive platform that tracks prices, applies coupons, manages stock alerts, and provides personalized recommendations. Through their direct-to-consumer approach and data-driven insights into shopping behavior, they're building the foundation for ambient commerce that anticipates consumer needs without requiring constant user input.

• Transforming impulse shopping into considered purchasing decisions

• Building AI-powered shopping tools that prioritize user trust over advertiser revenue

• Leveraging behavioral psychology to understand gender differences in shopping patterns

• Creating shareable shopping experiences that drive organic user acquisition

• Scaling internationally while maintaining product-first focus

• Using micro and nano influencers for cost-effective user acquisition