Cause it Matters — Don Keane, CMO / Board Member
Update: 2023-07-14
Description
Don Keane, CMO and part of the LGBTQIA+ community joins Scott Logan to delve into the complex world of social cause marketing.
Discover the surprising challenges brands like Bud Light, Target, and Disney faced as they took bold stances on LGBTQIA+ issues. Gain valuable insights into navigating the ever-evolving landscape of supporting social causes and learn how to make a meaningful impact while managing the risks.
Key Points
- When issues about your social cause marketing come up, respond as fast as you can.
- Before you post about any cause, know. your. audience. So many companies make that mistake. It’s the best way to avoid saying things that could get you in hot water.
- You don’t have to be political in your marketing, but you shouldn’t be tone deaf either. Always consider your surroundings before posting your next promotion.
Connect with Don on LinkedIn: https://www.linkedin.com/in/donaldkeane/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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