If someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa. 

From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!

Leslie Barrett is the Sr. Director of Customer Marketing and Evangelism at Sendoso, an agency focused on providing excellent direct mail marketing campaigns. She joins host @Scott Logan on this episode of the Making Fun of Marketing podcast to talk all about direct mail marketing, their experiences, complete fails, and more.

Key Points 

1. Sometimes, what you think is going to be a great direct mail marketing campaign idea isn’t. It’s important to work with the people who are closest with your customers to find success.
2. Your messaging matters. Don’t say that what you’re sending is “old and unsent.” Instead, say it’s “vintage and in limited supply.” 
3. Don’t underestimate direct mail marketing. Even with digital the world is, direct mail marketing can still be effective.

Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliebarrett0821/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast