MoOps I did it again! — Mike Rizzo, MarketingOps.com
Update: 2023-05-05
Description
“Pics or it didn’t happen” pretty much sums up Mike Rizzo’s mantra for documenting EVERYTHING in marketing operations.
Mike, CEO and founder of MarketingOps.com, talks about how to use data to find ideas and improve lead tracking, and most importantly to avoid the he-said-she-said debates between sales and marketing.
Key Points
- Marketing gives you a bird’s eye view of what goes on in the organization. Ask questions and bring up interesting data points to the higher ups. And who knows? You might even be given a seat at the table for your insight.
- Sales and marketing need to define what “success” means and to identify what contributes the most to it. Most importantly, all these discussions need to be on record!
- By examining the conversion rates and duration at each stage of your funnel, you can figure out how to increase the speed of your velocity.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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