Craft & Co Founding- The Story of Botivo
Update: 2025-10-29
Description
“There was a real lack of craft in the category. And I thought - where’s the origin story? The process? The people behind it?”
What happens when a bartender and a brand strategist collide at 2am on a wedding dance floor - and end up building one of the UK’s most original non-alc brands?
In this episode, I speak to Imme and Sam, co-founders of Botivo, the bold botanical drink that’s quietly redefining what non-alcoholic really means.
We talk about:
- How a pleasure-first approach reframes non-A
- The importance of founder chemistry (and weekly emotional check-ins)
- Why launching with one SKU, and making it iconic, was a deliberate choice
- Letting go of the things you built by hand (literally)
- Craft, chaos, and chickens at a regenerative farm in Hertfordshire
Plus: how their yellow piano became a moving bar, and why marketing is mostly saying the same thing, over and over.
This is a joyful, honest deep-dive into co-founder dynamics, brand building from scratch, and creating moments that matter.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
