Healthy Hustle & Smart Investing: Ariana Korman on instinct, burn out and better for you brands
Update: 2025-11-05
Description
“Time is the only finite resource you have as a founder.”
Ariana’s career arc runs from Juice Press to angel investing, with a deep love for food, wellness and the founders behind them. In this episode, she shares what she looks for in early-stage investments, how to spot a great founder, and why trusting your gut is sometimes better than over-analysing a spreadsheet.
We talk about:
- What separates a “nice-to-have” from a “need-to-have” product
- How great founders manage ego, feedback and growth
- Angel investing realities - why most projections are meaningless
- Protecting your time (and your health) as a founder
- The “better-for-you” shift from optimisation to enjoyment
- Why sometimes the best advice is simple: eat the cake.
Listen if: You’re a founder, investor, or operator trying to balance ambition, wellness and com
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