DiscoverBuilding the Brands of TomorrowMindset that scales- Thea Brook on why calm beats hustle
Mindset that scales- Thea Brook on why calm beats hustle

Mindset that scales- Thea Brook on why calm beats hustle

Update: 2025-11-19
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“The startup will be a rollercoaster - the founder doesn’t have to be on it.”

On paper everything’s winning; inside you’re burning out. Sound familiar? Thea unpacks the founder rollercoaster - from comparison traps and dopamine highs to the quiet power of staying level. We get practical on using mindset as a growth lever, building “anti-fragile” resilience, and why slower often equals faster.

We cover:

  • The startup rollercoaster and staying steady (joy vs dopamine)
  • Mindset work that actually moves the needle (neural pathways + self-talk)
  • “Slower is faster” - the counterintuitive growth tactic
  • Customer obsession as a company-wide pillar (beyond sales/marketing)
  • Founder as the most important asset (maintenance > martyrdom)
  • Burnout signals: presence, constant thinking, delayed recovery
  • Defining success on your terms - and aligning capital/partners

Listen if: you’re a founder, operator, or investor who wants sustainable pace, clearer decisions, and growth without the crash.

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Mindset that scales- Thea Brook on why calm beats hustle

Mindset that scales- Thea Brook on why calm beats hustle