The story of MOTH- cocktails, copy and category gaps
Update: 2025-11-12
Description
“The danger for UK brands launching in the U.S is assuming its the same - it’s not. It just happens to speak English.”
What does it take to build the UK’s #1 canned cocktail brand (in grocery) - and then take it to America?
Rob Wallis, co-founder of MOTH, joins us to talk about how he and Sam Hunt built a high-trust, founder-led business on a foundation of friendship, flavour, and fearless brand bets.
From investing 25% of their first raise into a bold rebrand, to launching into the US with no existing category - Rob shares the moments that defined MOTH’s rise. We dig into:
- How to turn brand copy into a premium ingredient
- When risk-taking is a superpower (and when it’s not)
- Why they built a full creative team in-house
- How to go about your first fundraise
- What most UK brands get wrong when entering the US
- Why “good branding” isn’t just aesthetic - it’s a commercial tool
If you’re a founder weighing rebrands, international growth, or just trying to get your product to beep at the Waitrose till - this one’s for you.
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