Design, differentiation and the danger of boredom
Update: 2025-06-04
Description
“If you're bored of your brand, you're probably doing something right.”
What makes a brand stick- and what causes one to quietly fade out? In this episode, Ruth sits down with Derek Springston, CEO of Boulder-based branding agency Moxie Sozo, to explore the deeper mechanics behind brand resilience.
They cover:
- Why trends are often a trap- and how “being of the moment” can age you fast
- What US brands get right (and wrong) about differentiation
- Brand moats vs brand ecosystems- and why the latter matters more
- When a rebrand is a great idea- and when it’s just a bored marketing team
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