Persistence Beats Perfect- Emily Boyce brand building via distribution
Update: 2025-11-26
Description
‘Sales is a persistence game’
In this episode i’m joined by Emily Boyce, founder of Sweet Thyme Foods. We dig into the real mechanics of getting on shelf - and staying there. Emily shares a pragmatic, step-by-step route from specialty to scale, how to pitch buyers who get 200+ emails a day, and why persistence beats perfection every time.
In this episode:
- The “stepping stones” route to great distribution
- “Beacon outlets” as brand builders: credibility, discoverability, fast feedback loops
- What buyers actually want (and why long emails kill deals)
- Persistence systems: staying on it when founders are spinning plates
- How to pitch: keeping it short & sweet
- Founder mindset: progress over perfection
Listen if: you’re building a challenger brand and want a calm, concrete roadmap for compounding growth.
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