Customer Sentiment Analysis: Definition, Application and Future Trends
Description
In this episode, Carlos and François take a deep dive into the world of sentiment analysis, uncovering its critical role in customer experience and how it's being reshaped by large language models and multimodal AI. They explore why sentiment analysis must remain simple yet powerful, balancing accuracy with ease of use, and discuss the ethical challenges surrounding data privacy in an AI-driven landscape.
As they navigate the evolution of sentiment analysis, they emphasize the growing need for contextual understanding—why raw sentiment scores alone aren’t enough, and how businesses can extract truly actionable insights to enhance customer satisfaction. From AI’s potential to refine sentiment detection to the future of multimodal analysis integrating text, voice, and video, this conversation is a must-listen for CX professionals looking to stay ahead in 2025 and beyond.
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