Uncover the secrets behind building a successful sales team from the ground up with David Bird from Impact Data. You'll hear firsthand how David went from collecting customer data on the streets of Manchester to managing UK operations and achieving unexpected success. We'll also reveal his culinary prowess, including his unique take on spaghetti bolognese, featuring surprising ingredients like soy sauce and Marmite. This episode promises rich insights for anyone looking to grow in the fields of sales, data-driven marketing, and team management.

But that's not all—learn how Impact Data elevates hospitality tech and marketing automation to new heights. We break down the difference between traditional CRMs and Impact Data's dynamic customer data platform, illustrating how it transforms raw data into actionable marketing strategies. Whether you're a restaurant owner or a marketing professional, our discussion on maintaining work-life balance and fostering a supportive company culture will resonate deeply, especially for parents striving to be present for their families.

Lastly, we explore the future of marketing technologies and their impact on customer loyalty programs. From leveraging AI to enhance guest experiences to the innovative use of social media marketing strategies, this episode is packed with forward-thinking insights. David Bird shares his vision for integrating advanced technologies like card linking and omnichannel communication, emphasizing the importance of staying ahead in a competitive landscape. Tune in to be inspired and equipped with practical knowledge for transforming your business.

Highlights

(00:12 ) Hospitality Tech and Spaghetti Bolognese

(10:36 ) Building a Sales Team From Scratch

(16:18 ) Building Team Loyalty and Work-Life Balance

(21:46 ) Leveraging Data for Marketing Automation

(33:56 ) Data-Driven Marketing Strategies

(42:17 ) Value-Added Marketing Solutions for Hospitality

(45:59 ) Enhancing Customer Loyalty Programs

(54:03 ) Omni-Channel Marketing and Future Innovations

(01:05:34 ) AI and Guest Experience Transformation

(01:09:08 ) Social Media Marketing Strategies

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