Does LinkedIn Hate Substack?
Description
Is LinkedIn quietly suppressing posts with links, especially Substack links? This episode breaks down a two-week, apples-to-apples experiment comparing impressions across posts with no links, posts linking to LinkedIn Newsletter articles, and posts linking to Substack. The findings challenge assumptions about “algorithm penalties,” highlight when and how audiences actually engage, and reveal why even on-site links may be treated unfavourably by the feed.
We explore what drives LinkedIn’s incentives, what the data actually showed, and how creators can make smarter strategic decisions about when to include links—and when to avoid them entirely.
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