What happens when a founder who “hates sales” builds a business around helping other founders learn how to sell? This conversation with John Kennelly is essential for anyone trying to get their first dollar in the door. From his Silicon Valley background to the failures that shaped him, John opens up about what it takes to keep going—especially when you’re unsure if you’re any good at what you’re doing.

Topics include :

> Why cold outreach is unavoidable—and how to get better at it

> The impostor syndrome trap, and how to break out of it

> Why naming your offer clearly is half the battle

> Validating (or invalidating!) your idea as fast as possible

> How to use helping others as fuel for motivation

> The power of asking better questions—in business and in life

The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/in-conversation-with-john-kennelly

The Mom Test, by Rob Fitzpatrick : https://www.momtestbook.com/

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