The Flywheel and the Funnel, a Marketing Fable
Update: 2025-10-21
Description
Are these marketing models really in competition—or are they undercover lovers?
In this episode, Paul explores the long-running debate between the primacy of the marketing funnel and the flywheel, showing how both can coexist and even reinforce each other. From focusing your campaigns to sustaining customer momentum, learn how to build a “funwheel” that powers growth long after the sale.
The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/marketing-the-flywheel-and-the-funnel
Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe
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