Measuring the Flames : Marketing Analytics for Builders (Part 2)
Update: 2025-10-14
Description
In this episode of The Journey : Podcast Edition, Paul breaks down the builder’s approach to marketing analytics. Learn how to focus on what truly matters, design a measurement program that drives growth, and even create your own custom metrics to uncover insights unique to your business.
Explore the coexistence of the funnel and flywheel models, understand key metrics like Conversion Rate, MER, CAC, and LTV, and hear why sometimes the most valuable data point is the one you define yourself.
The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/measmeasuring-the-flames-marketing-analytics-p2
Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe
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