In Conversation with Reed Hansen
Description
What does it take to build a marketing agency in a post-COVID, AI-accelerated world? For Reed Hansen, it started with childhood lessons in grit and ownership... and it grew into MarketSurge, an agency focused on building lead machines for small business clients. In this episode, Reed unpacks what it means to niche with intent, use automation without losing humanity, and adapt SEO strategy in an era of no-click AI search results.
They talk about early missteps, sales rejection, pivoting to deeper client engagements, and how building authority—not just delivering services—is the key to long-term growth.
The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/in-conversation-with-reed-hansen
Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe
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United States
