EP46: How to Build A Modern Social Collaborative Brand with Mindy McKnight
Update: 2023-01-17
Description
In this episode Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today.
They discuss:
- The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being
- The keys to creating a modern business collaboration: a partner with the right intellectual capital, a retailer [Walmart] eager to experiment, a digital expertise, and a willingness to let the consumer/shopper be part of brand building
- The value of real-time consumer feedback that comes with having a devoted, engaged digital community
- How new social platforms, including the metaverse, will make for exciting retail times in the future
- How a successful content-driven, social brand will make them laugh, cry, teach something or make their life easier
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