EP51: Planned Disruption. You Do Not Own the Shopper. With Candace Corlett
Update: 2023-04-17
Description
In this episode, Wendy Liebmann talks with Candace Corlett, WSL’s president, about the current state of planned disruption that shoppers have created for themselves, and the resultant impact on brands and retailers.
They discuss:
- How shoppers have created new and dynamic ways to shop
- That there is no longer an orderly path to purchase
- The implications for supply chain of people now buying in 40% more places than they did in 2014, including the metaverse
- That companies can no longer assume they own the customer. There is no “my customer”.
- The role of the physical store now as the place to find the newest products and services, and the implications on store design and merchandising
- How companies need to plan their own disruption – utilizing what they learned throughout the pandemic
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