How do you launch a niche, eye-catching product into a brand new market and close your first 10 customers… globally?

In this episode, I sat down with Lucia Gonzalez Aguilar to talk about how I-virtual Sales team cracked the code on genuine, multi-channel outbound—and turned curiosity into conversions.

🎯 From day one, they went global—securing CE marking early on and targeting multiple markets at once.
💡 The tech creates a “wow” effect, and they built their entire outreach strategy around that spark of excitement.
📬 Mix of email + LinkedIn (cold calling coming soon)
🔍 Personalized > automated. Think: checking LinkedIn activity, likes, shared languages, or even acknowledging someone’s recent post.

What stood out?
✨ She never personalizes the connection request. But once accepted? It’s a real conversation—pulling the thread naturally until the prospect wants to know more.
🤝 “I want to learn” is the icebreaker. Curiosity creates space for trust.
🌍 And yes, cultural nuance matters. WhatsApp in LatAm & Spain. GDPR strictness in corporate EU. Ramadan? A moment to connect, not sell.

📊 Results?

→ 3-4 discovery calls per rep
→ 2-3 solid opps per rep
→ All from genuine outbound, led by just 2 people.

If you are trying to stand out from the crowd, leveraging a personalized and genuine approach might just be your way to do it

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