What happens when a real estate business runs like a SEAL team?

In this dynamic conversation, Josh Sherwood joins renowned sales coach, Lee Woodward to break down the precision, psychology and systems driving Freedom Property’s success.

Lee Woodward is one of Australia’s most respected real estate coaches, with over three decades of industry experience. A former top-performing agent, he now heads the Real Estate Academy, training thousands of agents through his renowned Complete Salesperson Course.

From data-driven practices and lead qualification to role clarity and hyper-personalised service that builds lifelong client relationships, this conversation shows what true high performance looks like in real estate today.

00:00 Adaptability as a Superpower

02:49 From Agent to Entrepreneur

04:57 Cracking 100+ Deals a Year: The Secret Sauce

06:28 Lead Qualifier Role: The Unsung Hero of Real Estate Success

10:12 Data is King

12:50 The Psychology of Presence: Becoming the Go-To Agent in Your Community

18:11 Playing the Long Game

23:22 Managing a Massive Buyer Database: Segmenting for Maximum Impact

25:25 The Power of Post-Sale Communication

26:15 Mastering Your Market

27:48 Hyper-Personalised Outreach

29:51 Why Josh Doesn't Need To Do Listing Shootouts

35:32 Genuine Interest Builds Loyalty: The Importance of Knowing Your Client’s Story

38:14 Restaurant Analogy: Why Following Up Makes or Breaks Your Business

41:47 Lessons Learned from Industry Legends

43:40 The Journey Continues

Resources & Links:

🚀 Join Agent Growth & take your business to the next level: www.agent-growth.com.au 

🎯 Get Josh’s free listing presentation that wins 10+ listings per month: www.careers.freedomproperty.com.au/freetraining

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💼 Learn more about working with Freedom Property: www.careers.freedomproperty.com.au