DiscoverThe Betting Startups PodcastEp. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive
Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Update: 2025-07-15
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Ep. 172 features Richard Acosta from Vor Interactive, a UK-based sports data provider creating proprietary first-party data and predictive models. 


 


Hear him discuss:




  • How a soccer algorithm built by his co-founder sparked Vor's launch and first predictive model




  • Why their proprietary data now generates 2,000+ prediction points per soccer match across 50+ global leagues




  • How they’ve expanded from soccer into NFL, college sports, cricket, and tennis while focusing on first-party data




  • Why they chose a B2B model delivering data products to affiliates and operators instead of professional betting




  • How their predictive data powers both marketing widgets and pricing models for iGaming companies




  • How Vor designed a simple integration process that lets partners go live in under 48 hours




  • The early traction they’ve seen with Odds Shark in the US and Hub Affiliations in Italy, including strong early conversion rates




  • Why Richard believes staying lean and agile is key as they scale globally and expand their APIs and productized solutions




  • His long-term vision to grow Vor Interactive into a major global sports data supplier over the next five years




 


Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes. 


 


Catch the video version of this episode here.


 


Learn more 👇


➡️ VOR Interactive website 


➡️ Richard Acosta on Linkedin


 


 


📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/


 


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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.


 

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Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

BettingStartups.com