DiscoverThe Betting Startups PodcastEp. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games
Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

Update: 2025-07-22
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Ep. 173 features Kenny Huang from TinyRex Games, which is building next-generation instant games at the intersection of social and iGaming.


 


Hear him discuss:



  • How his experience at EA and Bluebat Games led to founding TinyRex Games during the pandemic

  • Why TinyRex focuses on “original, edgy, cheeky” instant games beyond traditional slots

  • How their catalog has grown from 3 to 12+ games in just the past year

  • Why the crash game format has become so popular amongst players (and profitable for operators)

  • Why TinyRex targets both crypto and traditional iGaming operators with its distribution strategy

  • How aggregator partnerships complement direct operator integrations for better margins and branded exclusives

  • Why he decided not to raise institutional capital to grow Tiny Rex, instead favoring revenue-led growth

  • His lessons from the Bluebat acquisition, and why he’s prioritizing resilience and independence this time


 


Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes. 


 


Catch the video version of this episode here.


 


Learn more 👇


➡️ TinyRex Games website 


➡️ Kenny Huang on Linkedin


 


 


📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/


 


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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.


 

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Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

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