Ep. 189 features the three co-founders of Golden Camel, Artie, Ben, and Ryan, for a lively deep dive into building a sports-betting lifestyle app rooted in community, fun, and authenticity.

Hear them discuss:

• How a series of career pivots led them to partner up on Golden Camel a number of years after the original idea was sparked


• Why Golden Camel rejects “beat the house” culture, instead leaning into fun and community - while also still providing utility 


• Why they see brand as a differentiator within the betting tools category, and how they plan to leverage that to acquire users


• The state of U.S. betting culture in 2025, the rise of prediction markets, and why they feel they're in the right place at the right time with Golden Camel


• Their go-to-market strategy in Arizona, and why authentic content + in-person community building is their biggest growth engine


• Why they think that Silicon Valley VC's have largely been absent from the sports betting industry, and how they see that evolving

Catch the video version of this episode here.

Learn more 👇

➡️ Golden Camel website

➡️ Artie Baxter on Linkedin

➡️ Ben Ramirez on Linkedin

➡️ Ryan Magrum on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.